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A rising bar graph sprouting from a magnifying glass in the middle of a circuit board

Forecasting with Purpose: From Risk Scores to Revenue Reality – Part 4 of 4

In the final part of her series, Dr. Zubia Mughal discusses the last phases in the development of a modern churn-forecasting model that yields more accurate results by considering account behavior and mapping out signal paths.

Jan 28, 2026

Grouping by Behavior for Clustering That Tells a Story – Part 3 of 4

In the third part of her series, Dr. Zubia Mughal discusses how linking the behavioral clusters together started to paint a more comprehensive picture in the churn model, leading to some incredible discoveries.

Jan 21, 2026

How to Get Real Value From AI & Increase Profit | Webinar

Find clarity on where AI truly adds value, how to assess your organization’s AI maturity, and what to focus on next to turn AI into a strategic advantage.

Artificial Intelligence

Jan 14, 2026

Discovering the Heart of the System – Part 2 of 4

In the second part of her series, Dr. Zubia Mughal discusses the process of discovering and defining behavioral thresholds that, in turn, became the heart of the churn model.

Jan 14, 2026

Stacks of coins at various heights with a rising and falling chart in the background

Making Financial Forecasting More Trustworthy – Part 1 of 4

Dr. Zubia takes a critical look at the shortcomings of traditional forecasting methods, revealing why they often fall short and laying the groundwork for the innovative approaches that her team is using to redefine forecasting.

Jan 07, 2026

Using Artificial Intelligence (AI) in Business

Read this article on artificial intelligence in business to learn about the current state of AI, and how organizations are using the new tech.

Dec 30, 2025

A robot hand and a human hand both point toward the center of the frame where a glowing sphere of golden light swirls together - it sort of resembles a planet.

AI Market Insights - What Two Years of Listening Has Taught Us

Jon Evans discusses some of the lessons he and the AI team at Impact have learned over the two years they've spent listening, experimenting, and developing in the AI space.

Dec 11, 2025

A digital money bag sitting on a circuit board

The Risk-Reward of Investing in AI and Digital Transformation

From volatile markets to ethical concerns, understanding the balance between opportunity and uncertainty is critical for investors. This piece explores the strategic considerations, potential pitfalls, and long-term rewards of betting on these transformative technologies.

Digital Transformation

Dec 11, 2025

A group of four professionals grouped around a number of monitors

3 Steps to Take Before Implementing AI Tools

Before adopting AI tools, preparation is everything. This article breaks down three essential steps—evaluating your current state, identifying your needs, and creating a focused plan—that help teams avoid common pitfalls and lay the foundation for a successful rollout.

Nov 17, 2025

Lessons Learned from Incorporating AI into Business Processes | Webinar

AI success isn’t luck. It’s learning from the people who’ve been there. Uncover the dos, don’ts, and “oh no” moments from those who’ve already navigated the AI journey.

Digital Transformation

Oct 16, 2025

5 Examples of Smart Technology and AI in Healthcare

This blog covers five examples of smart technology and digital transformation in healthcare including: smart monitors, telehealth, connected ER solutions, smart hospital development, and AI.

Managed IT

Oct 13, 2025

A person pressing a button to enable AI on a virtual display

3 Ways to Empower Employees Using AI

Empowering employees to use AI starts with enablement. This blog outlines three practical strategies to help teams adopt AI confidently and effectively.

Oct 03, 2025

A robot hand writing with a pen compared to a human hand writing with a pen

AI vs Human Writing: Major Differences, Telltale Signs, and Best Practices

AI is changing how we write—but it’s not replacing the human touch. This article breaks down where AI excels, where it falls short, and how writers can use it as a collaborator rather than a substitute. From emotional nuance to scalable workflows, learn how to balance machine efficiency with human creativity to produce content that resonates.

Sep 26, 2025

A little robot sitting in the sand of an hourglass

3 Ways to Start Using AI to Save Time and Increase Productivity

AI is a hands-on tool for getting more done with less friction. This guide walks through real-world use cases, simple starting points, and thoughtful practices to help you integrate AI into your workflow with confidence and clarity.

Sep 11, 2025

A pair of people sitting at a group of monitors writing and reviewing lines of code

The Vibes Were Immaculate, The Code Was Not

Director of AI Technology, Christopher Kukla, shares the biggest lessons he's learned after reviewing applications that were built by non-developers with the assistance of vibe-coding, or ID coding.

Sep 10, 2025