UI (user interface) and UX (user experience) are key components for businesses today. Whether it’s for their website or a dedicated app, ensuring a positive and memorable experience with prospects and customers is crucial for a modern business.
Did you know, for example, that 88% of users are less likely to return to a website after a bad user experience? This is where quality UI/UX comes to in.
13% of customers will tell 15 or more people about their bad experiences. 72% will tell 6 or more people about good experiences
Watch the explainer video above as Buzz returns to go through the basics of what UI/UX is and why it’s important for businesses to consider whether the user experience of their website is up to an acceptable standard.
About Buzzwords
The Buzzword series features short videos that break down popular topics focused on business and technology. Each video looks at a top trend, and why you may want to incorporate it into your organization. View the full series here.
More on UX/UI
Learn about the benefits of low code platforms for businesses looking to improve their customer experience and business interactions.
Take a look at this infographic and see how important a positive website user experience is!
Full transcript:
Hi, I’m Buzz the Bee, back with another episode of Buzzwords, where we break down popular industry trends.
Today, we’re answering the question, what is UI UX design.
UX stands for User Experience and UI stands for User Interface.
UX focuses on functionality and usability, while UI is all about interactions and product look and feel. For any digital assets, like an app or a website, UX and UI are key to attracting and engaging customers.
These roles can help steer the direction of your marketing initiatives through insights and research, and collaboration with other marketers to focus on development framework, creative presentations and more that impact how users view your brand, and their decisions to perform activities like clicking a link, completing a transaction or filling out a form.
You’ll save a lot of time and money and boost your team’s productivity when both the back and front end of your assets are customized to suit your audience’s needs and preferences.
If you’re a business on a budget, consider a marketing agency that has a team of UX and UI experts to develop, design and deploy unforgettable marketing and brand experiences powered by competitive research and strategy.
That’s the buzz on UX and UI. For more, check out impactmybiz.com/buzzwords. See you next time!