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What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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Video

tech tips logo and color palette | choosing colors for your website

Web Design Tips: How to Pick Colors for a Website | Tech Tips

What emotions and feelings do you want your customers to feel about your brand?

Marketing

Aug 28, 2024

Blog Post

A pair of videographers working on perfecting a shot

Videography Case Studies with Video Marketing Examples

From classic short-form commercials to unique and creative long-form content, video marketing is a wide and highly impactful aspect of modern marketing strategies.

Marketing

Aug 21, 2024

Blog Post

a dart hitting bullseye

How to Reach Your Target Audience on Social Media

To be effective in social media marketing, you must know how to reach your target audience. Learn how to engage and attract them and boost your social presence.

Marketing

Aug 13, 2024

Blog Post

A person sitting at a work desk in front of a pin board that is full of notes and images and other brainstorming paperwork

Powerful Brand Storytelling: What It Is and Some Examples

With powerful brand storytelling, your company can nurture a deeper emotional connection with your audience, stand out among the competition, and foster a loyal consumer base.

Marketing

Jul 30, 2024

Blog Post

A shopping cart in a store with disco lighting

Identifying Customer Experience Pain Points and How to Solve Them

Five of the most common customer experience pain points include: A lack of personalization, poor web design, confusing processes, inconsistent messaging, and support services.

Customer Experience

Jul 18, 2024

Blog Post

A pair of scissors cutting an ethernet cable

Drupal 10 End of Life Planning

Drupal has officially announced a new update schedule revealing that a new major update will be released every two years. With this new announcement, Drupal 10 will be supported until the second half of 2026, when Drupal 12 is officially published.

Marketing

Jul 01, 2024

Video

tech tips how to build a business lead generation machine online

How to Build a Lead Generation Machine Online | Tech Tips

Become a lead-generating machine with digital marketing, content creation, lead tracking, audience research, and more key marketing tips.

Marketing

Jun 27, 2024

Blog Post

Infographic: 8 Content Marketing Stats Businesses Should Know

This infographic details how content marketing has proven to be a powerful strategy that engages consumers, expands brand awareness, and drives growth.

Marketing

Jun 12, 2024

Webinar

webinar

Assessing Your Marketing: An Inside Look

See how marketing experts assess a business’ existing marketing efforts and how they draw insights from those findings to build better strategies.

Marketing

Jun 10, 2024

Blog Post

A picture of a portion of the Impact video crew

The Fundamentals of Corporate Videography and Production

From expanding brand awareness to winning a larger market share, corporate videography elevates your business to a whole new level.

Marketing

Jun 05, 2024

Blog Post

What Is Affiliate Marketing? (+6 Benefits of the Model)

Affiliate marketing is a partnership-based program where external "affiliates" send people to a retailer's website in exchange for a commission on the visits, sign-ups, or sales they've generated. Below, find 6 benefits affiliate marketing can have for your business.

Marketing

May 30, 2024

Blog Post

A magnet and a series of tokens on a table

Inbound vs Outbound Marketing: What’s the Difference?

Inbound marketing attracts consumers with valuable and engaging content while outbound marketing is putting your brand directly in front of prospects, wherever they are.

Marketing

May 13, 2024

Blog Post

Two young people smiling and sharing a moment on a smartphone in a shopping center

Gen Z Consumer Behavior & Shopping Habits

The five top Gen Z consumer values are: a digital-first mindset, sustainability, diversity and inclusion, authenticity, and accessibility.

Marketing

May 06, 2024

Webinar

Attract, Engage, Stand Out—Building Effective Marketing Campaigns Webinar

Learn how to take research and data to build effective marketing campaigns that attract your audience now and in the future.

Marketing

Apr 23, 2024

Webinar

colorful lightbulb

Brand Awareness Strategies Blueprint | Webinar

Elevate your expertise in brand awareness by learning the art of diagnosing, planning, and executing strategies from Impact Managed Marketing experts.

Marketing

Apr 18, 2024

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