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What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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Blog Post

A pair of videographers working on perfecting a shot

Videography Case Studies with Video Marketing Examples

From classic short-form commercials to unique and creative long-form content, video marketing is a wide and highly impactful aspect of modern marketing strategies.

Marketing

Aug 21, 2024

Blog Post

A shopping cart in a store with disco lighting

Identifying Customer Experience Pain Points and How to Solve Them

Five of the most common customer experience pain points include: A lack of personalization, poor web design, confusing processes, inconsistent messaging, and support services.

Customer Experience

Jul 18, 2024

Blog Post

Two young people smiling and sharing a moment on a smartphone in a shopping center

Gen Z Consumer Behavior & Shopping Habits

The five top Gen Z consumer values are: a digital-first mindset, sustainability, diversity and inclusion, authenticity, and accessibility.

Marketing

May 06, 2024

Webinar

Attract, Engage, Stand Out—Building Effective Marketing Campaigns Webinar

Learn how to take research and data to build effective marketing campaigns that attract your audience now and in the future.

Marketing

Apr 23, 2024

Blog Post

Someone rating their satisfaction on a touch screen between 5 stars - happy face, 4 stars - straight line face, 3 stars - sad face

Customer Experience (CX) Transformation Framework

The customer experience transformation framework features 5 phases that are designed to help guide you through a thorough and effective CX transformation. Those 5 phases are: assess, envision, design, implement, and measure & optimize.

Digital Transformation

Mar 25, 2024

Blog Post

What Is UCaaS (Unified Communications as a Service)?

What is UCaaS? Learn more about unified communications and how it can help streamline your business communications.

Managed IT

Mar 18, 2024

Blog Post

Someone holding a smartphone with a variety of nearby establishments popping up on the screen with various star ratings

How to Leverage Location Based Marketing

The five location based marketing tactics covered in this blog include local paid media targeting, local promotions, out-of-home marketing, geofencing, and location pages.

Marketing

Feb 29, 2024

Blog Post

A person sitting at a desk with a laptop in front. Floating on the image is a scale of smiley faces ranging from a frowny face to a happy face with corresponding star ratings underneath ranging from 1 to 5

How Customer Experience Drives Business Growth

By prioritizing the customer experience, businesses can increase customer retention and loyalty, generate organic brand advocacy, expand their market share, and ultimately drive the bottom line.

Marketing

Feb 21, 2024

Blog Post

Someone using a stylus on a smart pad and a laptop at the same time, with floating computer icons in front of them.

3 Big Data Analytics Examples

The three big data analytics examples covered in this blog touch on IT, marketing, and internal processes.

Digital Transformation

Jan 25, 2024

Blog Post

silver figurines scattered across a red bullseye

What Customer Engagement Metrics Actually Matter?

Customer engagement is a vital piece of the modern marketing puzzle. Still, with so much consumer data available these days, it can be difficult to pinpoint the customer engagement metrics that are worth tracking and analyzing. 

Marketing

Jan 17, 2024

Blog Post

thermal printers in a row

What Is a Thermal Printer? | How Inkless Printers Work

Thermal printers are unlike any other, but are they right for your business? See how businesses are using them today.

Print Services

Jan 10, 2024

Blog Post

What Is Business Agility?

What is business agility and why is it important today? Learn what agile SMBs are doing to get ahead of their competitors.

Digital Transformation

Dec 07, 2023

Blog Post

A grid of smartphones with different apps open

The Value of Long-Term Custom App Development

This blog dives into the pros and cons of custom app development for business leaders and decision makers as a long-term service rather than a one-off project.

Digital Transformation

Nov 15, 2023

Blog Post

Bearded man taking a phone call working with post-its on a glass wall

Aligning Your Multi-Channel Marketing Strategy

Unlock the potential of multi-channel marketing with aligned campaigns. Read on to learn how to engage your audience effectively and elevate your brand.

Marketing

Nov 01, 2023

Blog Post

light-blur of people walking down a dim city street with a skyscraper in the background.

What Is Business Efficiency? A Comprehensive Overview

Read this comprehensive overview to learn about business efficiency, what it means to modern organizations, and how it can be optimized across processes.

Digital Transformation

Oct 25, 2023